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Media kit

Media kit

Thank you for your interest in working with Sand In My Suitcase…

We’re Janice and George Mucalov, once practising lawyers, now award-winning travel writers and bloggers.

We started as travel journalists, writing for print magazines and newspapers.

And we still contribute many articles each year to leading consumer and travel industry publications in the U.S. and Canada.

Our luxury adventure travel blog, Sand In My Suitcase (launched in 2012), is another important online venue for sharing our travel stories with the world.

What makes our blog unique

We know the power of the written word, and we craft our posts with care. We spend time on the quality of writing and the photography.

Posts (most 2,000+ words) are well-researched, detailed and SEO-optimized to attract the maximum traffic.

Most readers initially find us via Google. But we like to think they return as much for the beauty of our travel stories as for the practical content we provide.

Our readers

Sand In My Suitcase appeals to affluent, well-traveled and intellectually curious travel lovers.

We write for the 40+ reader who likes to spice up their luxury trips with a little adventurous fun – and who enjoys a good travel tale.

73% are from the U.S. and Canada.

About Sand In My Suitcase

Our niche is luxury travel.

Our posts focus on bespoke tours and soft adventure, cultural explorations (meet Athens), good food (with wine, of course!), hotel reviews and cruise stories – everything from Normandy river cruising and walking safaris in Zambia to discovering the magical things to do in Salt Spring Island near our home.

We also take many of the photos that illustrate our posts. Readers often comment that the photos are beautiful (and we’re always delighted when magazines publish our travel photos).

Readers can find excerpts and stories adapted from our magazine and newspaper travel articles, as well as travel posts written just for this site.

Top-ranking luxury travel blog

Many posts rank on Page 1 in Google searches!

Sand In My Suitcase ranks on Page 1 for searches like:

“best hotels in Kauai”

“is Porto worth visiting?”

“boutique Puerto Vallarta hotels”

“Eva Air review”

“things to do in Riviera Maya”

“hammams in Istanbul”

“things to do in Victoria, BC”

“best travel sandals”

We offer a unique skill set to hoteliers, destinations, cruise lines and other brands interested in reaching an engaged target audience of luxury adventure travel enthusiasts.

“Best travel blog” and other honors

Sand In My Suitcase won “1st Place” for Best Travel Blog in the 2017 Society of American Travel Writers (SATW), Canadian chapter awards.

We also won a Finalist award for “Best Travel Column/Blog” in the 2018 Travel Media Association of Canada awards.

Oh, and we have to mention that our site took home the Silver award for “Best Travel Blog” in the 2015 North American Travel Journalists Association (NATJA) annual competition.

One last plug! Sand In My Suitcase is one of the “Top 100 Couple Travel Blogs” too.

Shameless self-promotion

See all our: Travel writing and blogging awards

Social media reach

We promote our posts and travels on social media.

We have 35,000+ social media fans.

(We’re choosy about who we follow, so we don’t follow everyone back.)

Twitter
@SandInSuitcase
7,500+

Pinterest
SandInSuitcase
16,000+
(700,000+ monthly views)

Facebook
SandInMySuitcase
3,100+

Facebook
Janice.Mucalov
4,500+

Instagram
sandinmysuitcase
3,480+

We have some very real influence

Readers use our blog to make their travel decisions

Some examples?

The Mexico holiday-goers who ask us which Pueblo Bonito resort in Cabo to book.

The frequent fliers keen to know whether they should fly on EVA Air. (This post consistently ranks #3 or #4 on Google searches for “Eva Air review” and “Eva Air Economy review”.)

The cruise travelers interested in the world’s best new cruise ship and those who book a luxury Seabourn cruise after reading our Seabourn Odyssey review.

Read the comments on these posts, and you’ll get an idea.

Hundreds of luxury hotel nights booked!

Readers have booked hundreds of hotel nights through Sand In My Suitcase after reading our reviews of luxury hotels in destinations like:

Hawaii | 9 Beautiful Hotels in Kauai

Greece Mykonos Beach Hotels and Travel Guide

Dubai | Transit Hotel in Dubai Airport (Brilliant For a Layover)

Istanbul5 Hip and Historic Boutique Hotels in Istanbul

Mallorca | Enchanting Places to Stay in Mallorca

How we can work with you

Blog content covering trip reports and reviews
(sometimes magazine/newspaper coverage too)

Sponsored posts

Advertising

Other? Let’s be creative and see how we can work together!

Travel writing ethics

We’re both members of the Travel Media Association of Canada (TMAC).

Janice is also a member of the Society of American Travel Writers (SATW) and the North American Travel Journalists Association (NATJA).

We never agree to write positive stories in exchange for a hosted travel experience.

Sponsored content includes a disclosure notice.

Get in touch

If you’d like more information or wish to work with us, let’s talk! Please see our Disclosure policy and contact us.

Rachel

Tuesday 15th of March 2016

Hello Janice and George I am in the process of launching a luxurious 3 bedroomed medieval townhouse in the Liguria region of Italy and I am looking for an experienced travel blogger to write me a review/blog etc in return for 3 free nights accommodation. I am particularly interested in working with people who have an established blog, engaged audience and social media presence! The preferred dates of travel would be end of June/July although this is flexible. If you are interested and likely to be available at that time I would love to hear from you. Best Wishes Rachel

Janice and George

Wednesday 16th of March 2016

We'll respond to you privately. Thanks for reaching out to us :-).

Anahita Guha

Monday 30th of November 2015

Hi Janice and George,

We'd like to connect with you for a PR travel opportunity. Can you please email me about where you guys are based out of and will you be interested in pursuing such an opp?

Thanks, Anahita

Janice and George

Monday 30th of November 2015

We're based out of Vancouver, Canada - you can email us via our contact page :-).

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