Media Kit

We know the power of the written word, and we craft our posts with care. We spend time on the quality of writing and the photography.

Posts (most 2,500+ words) are well-researched, detailed and SEO-optimized to attract the maximum reader traffic.

Most readers initially find our high-traffic blog via organic searches on Google. This means they find us because Sand In My Suitcase both answers their travel questions and fuels their dreams.

We like to think, however, that readers return as much for the beauty of our travel stories as for the practical content we provide. We have more than 4,150 loyal subscribers who read our regular email newsletters – and who book trips based on our recommendations and articles.

About Sand In My Suitcase

Our posts focus on bespoke tours and soft adventure, cultural explorations (hello Athens!), good food (paired with the finest wines, naturally), hotel reviews and cruise articles.

We have a special love for Hawaii, Mexico, Europe and our home province in Canada, British Columbia.

But we’ve written about everything from wandering the spice-laden streets of Zanzibar’s Stone Town to savoring champagne and caviar on Seabourn Cruises and the famous art you must see at the Met Museum in NYC.

We also take many of the photos that illustrate our posts. Readers often comment that the photos are beautiful (and we’re always delighted when magazines publish our travel photos).

We offer a unique skill set to hoteliers, destinations, cruise lines and other brands interested in reaching an engaged target audience of luxury adventure travel enthusiasts.

Readers use our blog to make their travel decisions

We have some very real influence. Some examples?

• Mexico holiday-goers: Who ask us which Pueblo Bonito resort in Cabo to book.
• Frequent fliers: Keen to know whether they should fly on EVA Air. (This post has an average rank of #3 on Google searches for “Eva Air review” and “Eva Air Economy review”.)
• Cruise travelers: Interested in booking a luxury Seabourn cruise after reading our Seabourn Odyssey review.
• Couples visiting Bora Bora: Who ask which of the overwater bungalow resorts in Bora Bora is best for them.

Read the comments on these posts, and you’ll get an idea.

“Best travel blog” and other honors

Sand In My Suitcase won “1st Place” for Best Travel Blog in the 2017 Society of American Travel Writers (SATW), Canadian chapter awards.

We also won a Finalist award for “Best Travel Column/Blog” in the 2018 Travel Media Association of Canada awards.

Oh, and we have to mention that our site took home the Silver award for “Best Travel Blog” in the North American Travel Journalists Association (NATJA) 2015 annual competition.

Social media reach

People use social media to escape and dream of distant destinations, but when they’re ready to travel, they turn to websites like ours for detailed in-depth guides. Our posts have lasting impact. We keep them updated and they stay relevant for years, unlike the short-lived nature of social media content.

That said, we promote our posts and travels on social media.

We have 40,000+ social media fans.

(We’re choosy about who we follow, so we don’t follow everyone back.)

Travel writing ethics

We’re both members of the Travel Media Association of Canada (TMAC).

Janice is also a member of the Society of American Travel Writers (SATW) and the North American Travel Journalists Association (NATJA).

We never agree to write positive stories in exchange for a hosted travel experience.

See our Editorial and Disclosure Policy for more details.