Media Kit
Thank you for your interest in working with Sand In My Suitcase...
We’re Janice and George Mucalov, once practising lawyers, now award-winning travel writers and bloggers.
We started as travel journalists, writing for print magazines and newspapers. And we still contribute many articles each year to leading consumer and travel industry publications in the U.S. and Canada.
Our luxury adventure travel blog, Sand In My Suitcase (launched in 2012), is another important online venue for sharing our travel stories with the world.
What makes our blog unique
We know the power of the written word, and we craft our posts with care. We spend time on the quality of writing and the photography.
Posts (most 2,000+ words) are well-researched, detailed and SEO-optimized to attract the maximum traffic.
Most readers initially find us via Google. But we like to think they return as much for the beauty of our travel stories as for the practical content we provide.
Our readers
Sand In My Suitcase appeals to affluent, well-traveled and intellectually curious travel lovers.
We write for the 40+ reader who likes to spice up their luxury trips with a little adventurous fun – and who enjoys a good travel tale.
73% are from the U.S. and Canada.
About Sand In My Suitcase
Our niche is luxury travel, and we have a penchant for expedition, river and small-ship cruising.
Our posts focus on bespoke tours and soft adventure, cultural explorations (meet Athens), good food (with wine, of course!), hotel reviews and cruise stories – everything from Normandy river cruising and walking safaris in Zambia to discovering the magical things to do in Salt Spring Island near our home.
We also take many of the photos that illustrate our posts. Readers often comment that the photos are beautiful (and we’re always delighted when magazines publish our travel photos).
Readers can find excerpts and stories adapted from our magazine and newspaper travel articles, as well as travel posts written just for this site.
Top-ranking luxury travel blog
Many posts rank on Page 1 in Google searches!
Sand In My Suitcase ranks on Page 1 for searches like:
“best hotels in Kauai”
“is Porto worth visiting?”
“Seabourn review” (luxury cruise line)
“where to stay in Mallorca”
“things to do in Riviera Maya”
“boutique hotels in Istanbul”
“Viking Ocean Cruises review”
We offer a unique skill set to hoteliers, destinations, cruise lines and other brands interested in reaching an engaged target audience of luxury adventure travel enthusiasts.
“Best travel blog” and other honors
Sand In my Suitcase won “1st Place” for Best Travel Blog in the 2017 Society of American Travel Writers (SATW), Canadian chapter awards.
We also won a Finalist award for “Best Travel Column/Blog” in the 2018 Travel Media Association of Canada awards.
Oh, and we have to mention that our site took home the Silver award for “Best Travel Blog” in the 2015 North American Travel Journalists Association (NATJA) annual competition. One last plug! Sand In My Suitcase is one of the “Top 100 Couple Travel Blogs" too.
Shameless self-promotion
See all our:
Travel Writing and Blogging Awards
Social media reach
We promote our posts and travels on social media.
We have 34,000+ social media fans
(We’re choosy about who we follow, so we don’t follow everyone back)
Twitter
@SandInSuitcase 7,500+
Pinterest
SandInSuitcase 15,800+
(720,000+ monthly views)
Facebook
SandInMySuitcase 3,100+
Facebook
Janice.Mucalov 4,500+
Instagram
sandinmysuitcase 3,480+
We have some very real influence
Readers use our blog to make their travel decisions
Some examples?
The Mexico holiday-goers who ask us which Pueblo Bonito resort in Cabo to book.
The frequent fliers keen to know whether they should fly on EVA Air.
(This post consistently ranks #3 or #4 on Google searches for “Eva Air review” and “Eva Air Economy review”.)
The cruise travelers interested in the world’s best new cruise ship and those who book a luxury Seabourn cruise after reading our Seabourn Odyssey review.
Read the comments on these posts, and you’ll get an idea.
Hundreds of luxury hotel nights booked!
Readers have booked hundreds of hotel nights through Sand In My Suitcase after reading our reviews of luxury hotels in destinations like:
Hawaii | 9 Beautiful Hotels in Kauai
Bali | Luxury Pool Villas in Seminyak Are All The Rage
Dubai | Transit Hotel in Dubai Airport: Brilliant For a Layover
Istanbul | Hip and Historic Boutique Hotels in Istanbul
Mallorca | 5 Enchanting Places to Stay in Mallorca
How we can work with you
Blog content covering trip reports and reviews
(sometimes magazine/newspaper coverage too)
Sponsored posts
Advertising
Other? Let’s be creative and see how we can work together!
Travel writing ethics
We’re both members of the Travel Media Association of Canada (TMAC).
Janice is also a member of the Society of American Travel Writers (SATW) and the North American Travel Journalists Association (NATJA).
We never agree to write positive stories in exchange for a hosted travel experience.
Sponsored content includes a disclosure notice.
Get in touch
If you’d like more information or wish to work with us, let’s talk!
Please see our Disclosure policy and contact us.
