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Media Kit

Thank you for your interest in working with Sand In My Suitcase

We’re Janice and George Mucalov, once practicing lawyers, now award-winning travel writers and blog publishers.

Passionate travelers, we started as travel journalists writing for leading print magazines and newspapers like USA TodayGlobe and MailToronto StarSouth China Morning PostVancouver SunTravelAge West and AAA Carolinas GO.

In 2012, we launched our luxury adventure travel blog.

Today, as the Internet shapes the way we consume media, Sand In My Suitcase is a top-ranked source of travel content that informs and inspires.

(We also publish Cabo Visitor, a niche travel blog on Los Cabos, Mexico.)

High-traffic travel blog

We know the power of the written word, and we craft our posts with care. We spend time on the quality of writing and the photography.

Posts (most 2,500+ words) are well-researched, detailed and SEO-optimized to attract the maximum traffic.

Most readers initially find our high-traffic blog via organic searches on Google. This means they find us because Sand In My Suitcase both answers their travel questions and fuels their dreams.

We like to think, however, that readers return as much for the beauty of our travel stories as for the practical content we provide.

Our readers

Sand In My Suitcase appeals to affluent, well-traveled and intellectually curious travel lovers.

We write for the 30+ reader who likes to spice up their luxury trips with a little adventurous fun – and who enjoys a good travel tale.

80% of readers are from the U.S. and Canada.

Thousands of loyal subscribers read our regular email newsletters.

Reading Travel Blog

About Sand In My Suitcase

Our niche is luxury travel.

Our posts focus on bespoke tours and soft adventure, cultural explorations (meet Athens), good food (with wine, of course!), hotel reviews and cruise stories.

We have a special love for Hawaii, Mexico, Europe and our home province in Canada, British Columbia.

But we’ve written about everything from exploring Sri Lanka and an African river safari to famous art you must see at the Met Musuem in NYC.

We also take many of the photos that illustrate our posts. Readers often comment that the photos are beautiful (and we’re always delighted when magazines publish our travel photos).

We offer a unique skill set to hoteliers, destinations, cruise lines and other brands interested in reaching an engaged target audience of luxury adventure travel enthusiasts.

“Best travel blog” and other honors

Sand In My Suitcase won “1st Place” for Best Travel Blog in the 2017 Society of American Travel Writers (SATW), Canadian chapter awards.

We also won a Finalist award for “Best Travel Column/Blog” in the 2018 Travel Media Association of Canada awards.

Oh, and we have to mention that our site took home the Silver award for “Best Travel Blog” in the 2015 North American Travel Journalists Association (NATJA) annual competition.

One last plug! Sand In My Suitcase is one of the “Top 100 Couple Travel Blogs” too.

Shameless self-promotion

See all our travel writing and blogging awards.

Social media reach

We promote our posts and travels on social media.

We have 38,000+ social media fans.

(We’re choosy about who we follow, so we don’t follow everyone back.)

Pinterest
SandInSuitcase
21,000+

Facebook
SandInMySuitcase
3,150+

Facebook
Janice.Mucalov
4,500+

Instagram
sandinmysuitcase
3,660+

X (Twitter)
@SandInSuitcase
7,400+

We have some very real influence.

Readers use our blog to make their travel decisions

Some examples?

  • The frequent fliers keen to know whether they should fly on EVA Air. (This post has an average rank of #3 on Google searches for “Eva Air review” and “Eva Air Economy review”.)

Read the comments on these posts, and you’ll get an idea.

Hundreds of luxury hotel nights booked!

Readers have booked hundreds of hotel nights through Sand In My Suitcase after reading our reviews of luxury hotels in destinations like:

MallorcaWhere to Stay in Mallorca

Hawaii11 Beautiful Hotels in Kauai

GreeceMykonos Beach Hotels and Travel Guide

DubaiTransit Hotel in Dubai Airport (Brilliant For a Layover)

IstanbulHip and Historic Boutique Hotels in Istanbul

Travel writing ethics

We’re both members of the Travel Media Association of Canada (TMAC).

Janice is also a member of the Society of American Travel Writers (SATW) and the North American Travel Journalists Association (NATJA).

We never agree to write positive stories in exchange for a hosted travel experience.

Get in touch

If you’d like more information or wish to work with us, let’s talk! Please see our Editorial and Disclosure Policy and contact us.


About the authors

Luxury travel journalists and SATW, NATJA and TMAC “Best Travel Blog” award winners, Janice and George Mucalov are the publishers of Sand In My Suitcase. Between them, they’ve traveled to all 7 continents. See About.

Find destination guides, global food-and-wine stories, luxury hotel reviews, articles on cultural explorations and soft adventure trips, cruise reviews, insanely useful travel tips and more!

Rachel

Tuesday 15th of March 2016

Hello Janice and George I am in the process of launching a luxurious 3 bedroomed medieval townhouse in the Liguria region of Italy and I am looking for an experienced travel blogger to write me a review/blog etc in return for 3 free nights accommodation. I am particularly interested in working with people who have an established blog, engaged audience and social media presence! The preferred dates of travel would be end of June/July although this is flexible. If you are interested and likely to be available at that time I would love to hear from you. Best Wishes Rachel

Janice and George

Wednesday 16th of March 2016

We'll respond to you privately. Thanks for reaching out to us :-).

Anahita Guha

Monday 30th of November 2015

Hi Janice and George,

We'd like to connect with you for a PR travel opportunity. Can you please email me about where you guys are based out of and will you be interested in pursuing such an opp?

Thanks, Anahita

Janice and George

Monday 30th of November 2015

We're based out of Vancouver, Canada - you can email us via our contact page :-).