Thank you for your interest in working with Sand In My Suitcase…
Who are we?
We’re Janice and George Mucalov, once practising lawyers, now award-winning travel writers and bloggers.
We started writing travel articles for print magazines and newspapers – and we still contribute many articles each year to leading consumer and travel industry publications in the U.S. and Canada, like Islands.com, TravelAge West, NUVO.com, Cruise & Travel Lifestyles, Taste of Life and Interval World.
Our luxury adventure travel blog, Sand In My Suitcase (launched in 2012), is another important online venue for sharing our travel stories with the world.
What makes our blog unique
We know the power of the written word, and we craft our posts with care. Posts are well-researched and detailed – often 1,000 to 1,500 words in length (which rank higher in Google search results than shorter posts). We spend time on the quality of writing. Most readers may initially find us via Google. But we like to think they return as much for the beauty of our travel stories as for the practical content we provide.
Sand In My Suitcase appeals to well-traveled and intellectually curious travel lovers. We write for the sophisticated, 40+ reader who likes to spice up their luxury trips with a little adventurous fun – and who enjoys a good travel tale.
About Sand In My Suitcase
Our niche is luxury travel with a twist of adventure (and we have a penchant for expedition, river and small-ship cruising). Our posts focus on hotel reviews, cruise stories, good food (with wine, of course!), bespoke tours and soft adventure – everything from river cruising in Myanmar and palace-hopping in France to walking safaris in Zambia and exploring the waterways of our own home city by pickle boat.
We also take many of the photos that illustrate our posts. Readers often comment that the photos are beautiful (and we’re always delighted when magazines publish our travel photos).
Readers can find excerpts and stories adapted from our magazine and newspaper travel articles, as well as travel posts written just for this site.
Sand In My Suitcase is a recognized award-winning travel blog. We offer a unique skill set to hoteliers, destinations, cruise lines and other brands interested in reaching an engaged target audience of luxury adventure travel enthusiasts.
“Best travel blog” and other honors
Sand In my Suitcase won “1st Place” for “Best Travel Blog” in the 2017 Society of American Travel Writers (Canadian Chapter) awards.
Our site also took home the won the Silver award for “Best Travel Blog” in the 2015 North American Travel Journalists Association annual competition (like the Oscars for travel writing). It’s one of the “Top 100 Couple Travel Blogs” too.
Average monthly unique visitors(UV): 10,000+
Social media reach
We have an additional 23,000+ social media followers, mostly through Twitter, Pinterest, Facebook and Instagram – and, since we’re choosy about who we follow, we don’t follow everyone back. We hesitate to call ourselves travel “influencers,” but we know we have some influence :-).
We promote all posts via Twitter, Facebook, Pinterest and Instagram.
- Twitter: @SandInSuitcase – 7,575+
- Facebook: SandInMySuitcase – 2,220+ and Janice.Mucalov – 3,000+
- Instagram: sandinmysuitcase – 3,480+
- Pinterest: pinterest.com/SandInSuitcase – 5,200+
- Google+: plus.google.com/+JaniceMucalov – 1,585+
Many posts have been viewed and re-shared on social media thousands of times – like our posts on the nine best luxury hotels in Bali and the Flam Railway (one of the world’s most beautiful train rides).
Readers rely on our blog to help them make their travel decisions
There are the holiday-goers who ask us which Pueblo Bonito resort in Cabo to book, the frequent fliers keen to know whether they should fly on EVA Air (this post consistently ranks #5 or #6 on Google searches for “Eva Air review”), the groom who booked a particular honeymoon safari lodge in South Africa after reading our review (corresponding with us further by email), the couple who booked a different luxury cruise after seeing our update on a particular cruise ship… Read the comments on these posts, and you’ll get an idea.
How we can work with you
- Blog posts covering trip reports and reviews (sometimes magazine/newspaper coverage too)
- Sponsored posts
- Social media coverage
Travel writing ethics
We’re both members of the Travel Media Association of Canada. Janice is also a member of the Society of American Travel Writers and the North American Travel Journalists Association. We never agree to write positive stories in exchange for a hosted travel experience. Sponsored content will include a disclosure notice.